Tag Archives: Marketing

Explain the unique advantage your product has over competitors. How does your product or service meet the needs or fix the problems of your target market?

Provide a brief summary of each section of your marketing plan. The executive summary will vary widely from plan to plan, but keep it concise and focus on the information that is most important for your audience. Briefly describe the current state of the industry. Include the industry’s size, growth rate, and important trends. Good […]

Discussof the firm to include its principle goods and services, market share, and geographic locations where it operates. This should include the firm’s vision and mission statements, and major competitors.

For your research paper, you will prepare a written business plan for International Business Machine (IBM) Corporation. IBM announced many changes in 2015. The company had three initiatives slated in an uncertain industry with falling stock prices during 2012-2014. From the information, you are to prepare a 3-year strategic business plan. Conduct research on the […]

Describe the marketplace and identify a product or service that you feel would benefit from a marketing plan.

Scan the marketplace and identify a product or service that you feel would benefit from a marketing plan. Is the marketing mix strategy congruent? Do the tactical actions support the strategic focus of the brand? Are the communications integrated and aligned with marketing mix elements?

DESCRIBE YOUR MARKETING STRATEGY SUCCINCTLY. CONVINCINGLY END WHY YOU THINK YOUR INTERNATIONAL OPPORTUNITY IS FEASIBLE.

Submit a professional written and oral report detailing a marketing plan for a North Carolina company that currently has domestic (or only limited international) business to begin selling products and/or services in a foreign market. The objective is to prepare for a new business opportunity into a country that you select. The project should serve […]

Discuss How does the strategy and performance improvement plan affect the organization’s functional departments (marketing, operations, HR functions, etc.)?

In this milestone, discuss what the company needs to do to change direction and what the success will look like. Complete the following: Based on the environmental (SWOT/TOWS) analysis you conducted on your chosen organization, what strategy would you recommend to move the organization in a new direction? The strategy should be a high-level explanation […]