1. critically assess a firm’s current practice in communication strategy: The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through salesforce or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is through […]
Tag Archives: Marketing
Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods.
Learning outcomes Demonstrate the following knowledge and understanding Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences. Demonstrate the following skills and abilities Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods.
Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission […]
Explain how you would measure progress toward the goal.Discuss milestones necessary for progress.
Identify a clear, actionable, and measurable financial or economic goal for the organization that clearly supports the mission and vision. Analyze how this goal supports the mission and vision of the hospital. Explain how you would measure progress toward the goal. • Discuss milestones necessary for progress. • Discuss the criteria you would use to […]
Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC?Discuss
Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC? What are some primary benefits of advertising online? If “company A” has developed a new beverage product known as Akamu, for satisfying human thirst, what are some of the major advertising decisions this company can […]
Explain total customer satisfaction.Explain customer-perceived value.
1. Explain customer-perceived value. 2. Explain total customer satisfaction. 3. What valuable functions can brands perform for a firm? 4. Given that the power of a brand resides in the minds of consumers and how it changes their response to marketing, there are two basic approaches to measuring brand equity. Briefly, describe each of these […]
Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company? What ideas do you have for how this event can benefit humanity for the greater good?
The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a […]
Select two brands that sell products in the same general product category but have very different styles (for example, BMW vs. Toyota). How are these two brands different in terms of marketing indexes (e.g., market share, market growth, price, etc.,)? Who are their main target consumers and why? How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches? Do you see any issues with their current brand image or branding strategies? What do you recommend for each of these brands to improve their branding practices?
This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit). Brand Segmentation Project. – Select two brands that sell products in the same general product category but have […]
Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Areas to include: Brand (to include a brief background) Extension idea Ration/justification or need for the new idea relate the idea back to the company’s mission […]
Why internal marketing has gained muchattention?Explain the concept of socially responsible marketing.
PART AINSTRUCTIONSPart A contains 2 (TWO)questions. Answer ALL.QUESTION: 1.a)Why internal marketing has gained muchattention?Marks: (10) b) Explain the concept of socially responsible marketing. Suggest FOUR strategies on how an organisation can engage with social responsibility marketing.Marks: (10)(TotalMarks:20)[Maximum 2pages] 2.a) Differentiate between market penetration and market development strategy. Provide an example for each of the strategies […]
