Tag Archives: Marketing

What attitudes and needs seem to be influential in people deciding to patronize Scholfield Honda?Explain

If you want to study consumer behavior, probably the best place to start would be a car dealership. Cars are a big investment. Most people spend upwards of $20,000 on a new car and $6,000 or more on a pre-owned vehicle. In the United States, where we drive pretty much everywhere, your car is your […]

So what is the relevance of all this to me and my organization?Discuss

The primary objective of this project is to answer your question, “So what is the relevance of all this to me and my organization?” The focus of this final paper is the application of consumer behavior concepts to a specific marketing strategy problem facing your organization (or one you are familiar with). For Example: Select […]

Identify two or more specific messages on the Wheaties packaging that positions the product for the target that you have identified. Explain the relevancy of these messages to the target.

Consider the segmentation methods of demographic, psychographic, benefits or behavioral, identify one possible target for Wheaties. Use the following segmentation study guide to help understand the breakfast cereal market . Correct answers will identify the target, the segmentation method, and provide a justification for your answer. Consider your above answer. Identify two or more specific […]

What should Netflix do in the post-Covid environment? Sometime soon life will begin to establish a new normal, most likely something in-between the old normal and the current Covid reality. Consumers will be watching less TV, and will probably be thinking about whether they still need all of the streaming services they signed up for.Discuss

Select one of the following mini-case studies and propose a strategic marketing plan designed to build the business as effectively as possible. Briefly analyze the business using the various tools we have discussed in class and in the text book, and then propose a strategic approach and marketing plan based on that analysis. Option A: […]

Review the ‘Blue Bird’ case study (see the file “assessment two brief” for this case study). Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers.

Review the ‘Blue Bird’ case study (see the file “assessment two brief” for this case study). Based on the consumer profiles created in assessment one, carry out research to identify the appropriate social media platforms to target the consumers. Suggest ideas for a social media campaign to promote the new product line. State which social […]

“Sales representatives should act as if they were on the customer’s payroll.” Evaluate this statement by explaining in your own words what it means and by describing the advantages and disadvantages that may result when a salesperson acts in this manner.

“Sales representatives should act as if they were on the customer’s payroll.” Evaluate this statement by explaining in your own words what it means and by describing the advantages and disadvantages that may result when a salesperson acts in this manner.

What is the brand position, and how does the brand communicate this?What is the main message and what marketing communications tools are being utilised in this campaign?Discuss

Apply the following steps in Fill’s(2009) framework in this sequence in your analysis. – Context Analysis (or situation analysis) for your chosen brand/product/service, including customer details and their consumer buyer behaviour. – Marketing Communications Objective(s): what are the communication objectives for your chosen campaign? (Recommended use of SMART objectives). – Marketing Communications Strategy (& position): […]

What are the weaknesses of the destination marketing strategy?

  What are the weaknesses of the destination marketing strategy? If you were a member of the destination marketing strategy team, how would you have overcome those weaknesses that you have identified? The identified weaknesses should be explained under several sub-headings in brief. What are the strengths of the destination marketing strategy?