Description Read Netflix Case : Netflix is a great example of a company that sells through direct channels. Please read through the case and answer the following questions. (attached) Omnichannel vs. Multichannel: How to Know the Difference ( Answer 1. What is a multichannel strategy? An omnichannel strategy (see link)? How did Netflix disrupt the […]
Tag Archives: Marketing
Explore the impact of existing and future technologies, on your selected companies’ target audience and industry.
This is a research assignment – therefore your report should explore the impact of existing and future technologies, on your selected companies’ target audience and industry.
What are the biggest challenges to mobilise resource/investment? How did you adopt those challenges?Discuss
Some general questions: What kind of product or services you promote/provide? How do you promote your product or services in the market? What kind of marketing strategy do you use? and what led you to adopt this strategy? How do you implement your marketing strategy? How often you revise your marketing strategy? Entrepreneurial Orientation (EO): […]
Discuss The role of digital marketing and social media marketing – theory and examples
Topic: The role of digital marketing and social media marketing – theory and examples
What are Chinese luxury consumers shopping for when buying luxury fashion goods?Explain
Personal value vs. luxury value: What are Chinese luxury consumers shopping for when buying luxury fashion goods?Lini Zhang, Haidong Zhao∗
Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”.
Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”. In discussing your assignment topic, choose ONE of the below industry sectors: • Textile industry • Food industry • Healthcare industry
Write an essay comparing their arguments and describing your own position on the debate.
For this assignment, you will be watching two TED talks. In one, Sherry Turkle describes some of the negative effects of social media. In the other, Stefana Broadbent argues a more positive case. Here are the links to their two talks (right-click or control-click and chose “Open in Link in New Tab”): Sherry Turkle (dystopic) […]
Develop a digital and marketing communication plan with a focus on earned media and social media marketing to drive engagement with the brand in the new market of your choice. You have a budget of £10,000 for the pilot campaign period of 6 months starting from January 2021.
The Pangaia clothing brand defines itself as “a materials science company on a mission to save our environment”. Pangaia – so named after the giant landmass from which the continents as we know them today split apart – produces items from bio-based, recycled fibres and materials made from recycled plastic bottles. The brand is based […]
Discuss whether you propose standardization or adaptation of your brand and marketing-mix strategies in that foreign market, and justify your decision based on all you know already about that country and its people, culture, and market potentials.
Description PART 1: INTRODUCTORY STEPS – SELECTING A TARGET MARKET-REGION: Step 1: (a) Working in your group of 5/6 students, select a company headquartered in the UAE/MENA region, and select a specific brand of product (goods or services) made by that company. (b) Your group is to act as the International Marketing Division of […]
Expands on the findings in the above Mintel report on the UK BPC market.
Description In this assignment, your role is that of a marketing research agency. Nivea is a well-known personal care brand specialising in body care, with a wide range of products aimed at the male and female markets. The brand is owned by Beiersdorf AG Global. However, a recent Mintel report examining the Impact of COVID-19 […]
