Tag Archives: Marlboro

Select three tobacco companies and determine the history and current target audience/consumers.

Assignment 3 Read about the advertising of tobacco products in chapter 3. Select three tobacco companies and determine the history and current target audience/consumers. For example, Marlboro was targeted for women originally in the 1920s. In the 1950s, the audience changed to men mostly. The Marlboro Man came about in the mid-1950s. You may do […]