Tag Archives: Martech

What is the current state of research in this particular sub-area-What are the major themes that researchers are finding in this area-what specifically do they recommend to explore further?”

Discussion Topics The following are the six major research priorities of the Marketing Science Institute: 1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising 3. Tools for capturing information to fuel growth 4. The rise of Omnichannel promotion and distribution 5. Organizing for Marketing Agility 6. Innovation NPD and Commercialization Review Research […]