Tag Archives: Napster

What various things did they do wrong when Napster appeared in 1999 and through the ultimate collapse of their business model once iTunes became the way in which consumers paid for music?

Music Industry and Public Relations “Over the past couple of weeks, we have discussed the role of corporate communications and public relations and how those have evolved into parts of corporations and industries that are integral to how products and corporate image is sold. We are now looking at a case study on the music […]