Tag Archives: newsletters

What CRM is being used? Who are the company’s STP efforts aimed at? Where does it position itself in the market? This list is not exhaustive.

Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]