Tag Archives: Oliver

What criticism can you make concerning the forecasting method the team of managers has been using that involved taking the new subscriptions for the past 3 months as the basis for future projections?

Managing Subscriptions at London Today (25%) London Today is a growing online newspaper that has been offering trial subscriptions to potential customers. To ensure that as many trial subscriptions as possible are converted to regular subscriptions, the London Today marketing depart‐ ment dedicates many hours on marketing efforts geared towards these trial subscribers. A team […]