Consumer behavior in the e-grocery market: Deep transformations from the COVID-19 crisis and future strategies for marketers Research central question: • How can FMCG Retailers respond to the radical shift in the consumer shopping and buying behavior after the pandemic boost of e-Commerce in the Grocery market? Research sub-questions: • Will the old habits of […]
Tag Archives: omnichannel
What is the current state of research in this particular sub-area-What are the major themes that researchers are finding in this area-what specifically do they recommend to explore further?”
Discussion Topics The following are the six major research priorities of the Marketing Science Institute: 1. Delivering Customer Value 2. The Evolving tech of Martech and Advertising 3. Tools for capturing information to fuel growth 4. The rise of Omnichannel promotion and distribution 5. Organizing for Marketing Agility 6. Innovation NPD and Commercialization Review Research […]
What is a multichannel strategy? An omnichannel strategy (see link)? How did Netflix disrupt the home movie market through its distribution strategy? Where did people buy/rent movies just prior to Netflix?Discuss
Description Read Netflix Case : Netflix is a great example of a company that sells through direct channels. Please read through the case and answer the following questions. (attached) Omnichannel vs. Multichannel: How to Know the Difference ( Answer 1. What is a multichannel strategy? An omnichannel strategy (see link)? How did Netflix disrupt the […]
