Tag Archives: Organizational cultures

Describe the ways in which business-to-business (B2B) firms segment their markets.

Organizational cultures 1 Describe the ways in which business-to-business (B2B) firms segment their markets. 2 List the steps in the B2B buying process. 3 Identify the roles within the buying center. 4 Describe the different types of organizational cultures. 5 Detail different buying situations