Discuss potential ‘outcomes’, meaning that you consider how your decisions (implementation of your strategies) could impact on the company (eg. best-case, worst-case scenario, etc).

You’ll start by thinking about ‘issues’- this means that after reading through the company report and doing some preliminary research to understand the company’s situation (eg. through your SWOT analysis), you’ll need to consider what are the issues that the company is currently experiencing (eg. any current/potential challenges or opportunities that you’ll highlight as being […]