Describe how these special characteristics of services could impact on a business offering accounting and taxation services to business and personal clients.

The existence of intangibility, inconsistency, inseparability and perishability (inventory) in many service contexts are considered to present a number of challenges to services marketers not encountered by marketers of tangible products. Describe how these special characteristics of services could impact on a business offering accounting and taxation services to business and personal clients. In your […]