Part I Pick a company that produces a good or service. Choose a company that: Interests you. Consider companies for which you might want to work or where a family or friend works. This can be a local, national, or international company. Is not too diversified. For example, Proctor and Gamble would be a bad […]
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What explains the sudden rise of these direct-to-consumer companies?
Marketing Management Assignment For decades, large, established companies such as Proctor & Gamble and Unilever had dominated the consumer market, and it was impossible for any new entrant to make any headway. What explains the sudden rise of these direct-to-consumer companies?In the past, new entrants in any consumer product category faced two major obstacles: distribution […]
