Tag Archives: Product assortment

Explain the marketing strategy of the retailer: who is the target market? What is its product, price and distribution strategy?

13e edition Chapter 11: Retailing and Wholesaling Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]: 1 Read Chapter 11 of the textbook […]