Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. Which pricing strategies have you noticed when you shop? What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?
Tag Archives: products
How would the company use this information to manage product supplies, personnel, and plan job time availability?
Week 6 Assignment A business isn’t going to be in business if it doesn’t have and retain customers. Every customer makes purchases, and those purchases may be for products, services, consulting, and much more. In a 700+ words APA-formatted paper, consider your current business or previous one that you have worked for. Address the types […]
Why do marketing professionals care about and participate in supply chain decisions?
Answer two out of the three discussion questions, listed below. 1. Make a list of products you believe failed because of poor marketing channel choices. 2. Why do marketing professionals care about and participate in supply chain decisions? 3. Are small business owners at a disadvantage if they lack the marketing research resources large companies […]
How might someone with a different perspective come to a decision about this scenario?
Use this scenario: A customer leaves an unfair, negative review on an online site about services/products provided by your business. Include the following in the presentation: Describe the interaction/situation/problem. What inferences did you have to make, or what conclusions did you have to draw about the scenario? Explain the issues you identified in the scenario. […]
Discuss factors to consider when deciding whether to perform in house or outsource.
Strategic Capacity Planning for Products and Services After completing this chapter, you should be able to: 1 Name the three key questions in capacity planning. 2 Explain the importance of capacity planning. 3 Describe ways of defining and measuring capacity. 4 Name several determinants of effective capacity. 5 Discuss factors to consider when deciding whether […]
How would you explain the high obesity rates in the United States despite changes to our food markets?
Obesity rates rare at an all time high in the United States. In fact, these rates have more than tripled since the 1980’s In response, food manufacturers have attempted to create and market foods that are “healthier”, such as low-fat and low-sugar products. Your Tasks Discuss the following in your original post: How would you […]
How do the two companies utilize accounts receivable and inventory to generate sales?
Financial analysts ratio, investors, lenders, auditors, to help review and evaluate a company’s financial statements Regarding to activity ratios, do the two companies efficiently leverage their resources to generate sales revenue and cash? How do the two companies utilize accounts receivable and inventory to generate sales? C1. Read the notes to 10-K and figure out […]
Define and summarize what financial inclusion entails (i.e. the overall goal and individual products / interventions under consideration)
Read the following pieces on “financial inclusion”: https://www.worldbank.org/en/topic/financialinclusion/overview https://blogs.worldbank.org/allaboutfinance/what-do-we-know-about-link-between-financial- inclusion-and-inclusive-growth https://www.vox.com/future-perfect/2019/1/15/18182167/microcredit-microfinance-poverty- grameen-bank-yunus Using these resources and the evidence covered in lectures please i) Define and summarize what financial inclusion entails (i.e. the overall goal and individual products / interventions under consideration) ii) Review evidence for the effectiveness of the individual financial products (i.e. what do […]
Describe how you will promote your products/services based on your target market and place (distribution) that you previously determined.
Link to reading: https://purdueuniversityglobal.vitalsource.com/reader/books/9780357039403/pageid/160 In an expository essay , you will finish your short marketing plan that you started working on in the last unit. You will describe what your products and/or services will be, where and how you will distribute them, and which pricing and promotional strategies you will use and why. You must […]
How has the definition of what is cool changed as the generations have aged?
Chapter 13 Word limit 250 • If you were a marketing researcher assigned to study what products are “cool,” how would you do this? • How has the definition of what is cool changed as the generations have aged?
