Discuss how the four components of the marketing mix affect each other with reference to the Red Bull case.

1)Please identify the key elements in Red Bull’sglobal marketing strategy. What are the factors that have helped Red Bullto build a successful global brand?2) How does Red Bullapproach the issue of standardization versus adaption? What are benefits and drawbacks associatedwith the respective strategies? Does the company think global and act local? Does it also think […]