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Describe a global cultural miscalculation that has occurred in your business or one that you have found on the Internet. How could better management prevent the cultural miscalculation from happening in the first place?

Cultural miscalculations can be a costly mistake for global businesses. Businesses need to develop a better understanding of how culture affects global business. For example, if a sales manager refuses the offer of a cup of coffee in Saudi Arabia, negotiations would immediately halt as this is considered very rude. Here are some other examples […]