Tag Archives: Retrospect

How did the advertisement come to be, why didn’t someone notice its questionable content and message, did Unilever effectively repair its reputation-what communications lessons were learned?

Communication Theory In retrospect, the reaction of the public to a 2017 Dove Soap advertisement and Unilever’s apology as told in Humphries-Kil’s (2019) case are both expected and shocking. First, provide a detailed overview of the case. Then, using a communications theory lens, dissect the case. How did the advertisement come to be, why didn’t […]