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What you are going to be writing about is how brands use games as an environment to deliver their brand messages, increase brand name exposure, and promote their image within each game.

In-Game Advertising and Sales Promotion Your Midterm Paper should focus on the use of advertising and sales promotion in digital games. This is not about how the game is played or strategies used to win. What you are going to be writing about is how brands use games as an environment to deliver their brand […]

Find what Integrated Marketing Communication methods are being used by the marketers of that product/service.

Consider any product or service, describe it, and respond to the following questions regarding it. 1. Find what Integrated Marketing Communication methods are being used by the marketers of that product/service. Summarize 3 main IMC methods including 1 that must specifically be a form of advertising. 2. Are these effective, in your opinion? If yes, […]