Tag Archives: Schau

How do consumers use vigilante marketing to self-create and disseminate advertising artifacts that build commitment to a brand and brand community?

Vaccination reluctance and public health. These are all highly controversial topics, and many involve misinformation/disinformation. You may choose other topics, but they should be topics that extend beyond the personal to large portions of society. Decide on your topic, your point of view or stance on the topic, but then step aside from your emotions […]