Tag Archives: Scion

How can they continue to reach young people and what media outlets should they be using?

(Answer each question in 300-350 words) Summary Summarize the key facts of the case. What are the critical issues being presented here? Analysis Discuss how income, social class, and age interact in Toyota’s marketing strategy. How do income and social class affect age as a means of segmentation for the Scion? What are some of […]