Tag Archives: segmentation

Identify current challenges-opportunities such as information technology, globalization, marketing ethics-social responsibility-their impact on marketing practices.

This assignment builds on Assignment 2. It requires recommending a new product or service line and developing a brief marketing plan to launch the new product or service line in the stores of the same company that you selected in Assignment 2. This assignment provides you with an opportunity to demonstrate the achievement of the […]

What is a Core Competence-how do you think it differs from the Critical Success Factors?

Questions Give an example of how a real company uses segmentation to its advantage. Explain. Develop a TOWS for a company starting with the same letter as your last name (MY LETTER IS “L”). Be sure to include at least one of each type of strategic alternative. What is a Core Competence and how do […]

Identify relevant key market segments using whichever segmentation variables you think are appropriate.

go to the “Explore” section of Kickstarter.com and select a for-profit business project and based on the information given: Identify relevant key market segments using whichever segmentation variables you think are appropriate. Use at least three different variables, but be brief suggest how you would position this new to the market product and brand, if […]