Tag Archives: Sentiments

What is the importance of defining an outlining the“sentiments”, “motivations” and Pain Points” of consumers when developing core messaging, talking points, calls to action,and developing personas?

Digital Marketing Midterm 1. What is the importance of defining an outlining the“sentiments”, “motivations” and Pain Points” of consumers when developing core messaging, talking points, calls to action,and developing personas?As a reminder, in class we discussed demographics and how they are not as important as “sentiments”, “motivations” and pain points” ; we also discussed the […]