Develop a plan to position a brand for a new shampoo that has all natural ingredients, comes in three different scents, and is more expensive than 75% of other shampoos on the market.

Develop a plan to position a brand for a new shampoo that has all natural ingredients, comes in three different scents, and is more expensive than 75% of other shampoos on the market. You may use some creative license in creating the product name, features, and benefits. Describe your product. Explain how you would identify […]