Week 2 Discussion In class, we discussed how government can use AI (artificial intelligence) to track our whereabouts. However, perhaps equally importantly – companies are also tracking us in able to sell us their products. After reading this article, give your opinions on the following: https://www.nytimes.com/interactive/2019/06/14/opinion/bluetooth-wireless-tracking-privacy.html 1. Are companies acting ethically when they use this […]
Tag Archives: Shoppers
What survey methods could have been used to gather this data? The survey had 1,000 respondents.
Advance marketing Case 8.1 Shoppers spending more in-store than online on page 183-184 of your textbook and answer the following questions that appear at the end of the case. 1. How might a bricks and mortar retailer use this information: An online retailer? 2. What survey methods could have been used to gather this data? […]
