Discussion: Singapore In the Singapore Air case you discover that Singapore Airlines (SIA) has been ranked as the best airline in both independent and customer surveys for nearly 3 decades. It serves as a model of a continuously changing organization continually modernizing, stretching, and serving customers in ways that stimulate strong loyalty and brand equity. […]
Tag Archives: Singapore Airlines
Why is it difficult to maintain a leadership position of a company like SIA and continuously improve?
Singapore Airlines Discussion Post In the Singapore Air case you discover that Singapore Airlines (SIA) has been ranked as the best airline in both independent and customer surveys for nearly 3 decades. It serves as a model of a continuously changing organization – continually modernizing, stretching, and serving customers in ways that stimulate strong loyalty […]
Describe the problem/issue/opportunities in detail;-who will it help once the problem/issue is solved, or opportunities explored?
Singapore Airlines Managing Human Resources for Cost-effective Service Excellence Pay attention to perhaps conflicting objectives of service excellence and cost-effectiveness and think about the sustainability of such an approach, other ‘invisible’ costs, and even general aspects of the industry. This part should be presented at the start of your report as an introduction to your […]
