Market Research Pick a professional organization. Define your product/company’s target market Describe why a sponsorship with the organization is an good way to reach your target market Identify 3 sponsorship objectives and label if these are direct or indirect objectives For this example there is no budget set remember, you will need to be able […]
Tag Archives: sponsorship
What recent marketing communication have you found to be particularly interesting something that made you want to learn more about a product/service or you wanted to buy?
What recent marketing communication have you found to be particularly interesting something that made you want to learn more about a product/service or you wanted to buy? Did you buy it? What was it about the method of delivery TV ad, social media, promotion, sponsorship, etc. That attracted your interest? Although marketing communication has clear […]
What is Daily Estimate Circulation vs. Impression Rating System from our chapter?
What is the role of direct marketing in IMC? What are the advantages of direct marketing? What are some examples of direct marketing activities? What is direct response advertising, what are some examples? Give an example of a direct marketing campaign you believe is well done, why was it effective 150 words What are the […]
Determine the present value of each year’s payment for each proposal, as well as the total present value of each proposal.
The director of marketing of your organization asks for your advice regarding sponsorship deals she is contemplating. She has to choose from the following: a 15-year sponsorship paying $100,000 per year, a 15-year sponsorship initially paying $75,000 per year and increasing 5% each year, and a 15-year sponsorship initially paying $45,000 per year but increasing […]
Determine the present value of each year’s payment for each proposal, as well as the total present value of each proposal.
Present Value The director of marketing of your organization asks for your advice regarding sponsorship deals she is contemplating. She has to choose from the following: a 15-year sponsorship paying $100,000 per year, a 15-year sponsorship initially paying $75,000 per year and increasing 5% each year, and a 15-year sponsorship initially paying $45,000 per year […]
