Develop a project proposal for a new ESPORTS TEAM as the founder, expressing your opinions on: – The identification factors that the team should have; – the short-, medium- and long-term goals of the team; – the shareholding structure, sponsorships and employees that you think the team should have to meet the objectives in each […]
Tag Archives: Sponsorships
Explain the role of experiential marketing as a vehicle for building relationships with customers
Integrated Marketing – Discussion 9 By the end of this module, you should be able to: Explain the role of experiential marketing as a vehicle for building relationships with customers. Evaluate the role and forms of event marketing and sponsorships in a contemporary marketing mix. Assess the criteria that a marketing executive considers before participating […]
