Week 8: Interactive Learning Activity 8.1 Learning Outcomes: Describe the various primary data collection techniques. Examine the circumstances in which collecting information on consumers is ethical 8.2 Action Required: Chapter Name: Read Ch-10 “Marketing Research” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3. 8.3 Test your Knowledge […]
Tag Archives: Tamimi
