Tag Archives: Tata Motors

Discuss the data collection methods used and why these methods were chosen over other data collection methods.

Marriot, Tata Motors, and Sony are three major companies that have gone through a complete restructuring in some area of their organization. For this PowerPoint presentation, you will choose one of these companies to research. The company is SONY. For your research, you will discover what data collection methods were used in order to have […]

How would you segment the Indian automobile market-Where will the Nano have the most appeal?

Answer in 2-3 sentences. How would you segment the Indian automobile market? Where will the Nano have the most appeal? How should the Nano be positioned? Will the Nano cannibalize Indica and Tata’s other popular models? What are the economics of the Nano for the channel (component suppliers, manufacturer, dealers, etc.)? Should Tata’s sales and […]