Tag Archives: Technology optimist

Why did early media research primarily focused on explaining and controlling the effects of media rather than on cataloging routine media uses and gratifications.

1. Why did early media research primarily focused on explaining and controlling the effects of media rather than on cataloging routine media uses and gratifications. Was this focus appropriate? What purpose can be served by looking at media uses and gratifications? 2. Are you a new communication technology optimist or a new technology pessimist? Do […]