Tag Archives: Theodore Kinni

Do you think Customer Experience Management can be applied more effectively in Service Sector than Manufacturing Sector?

I. What are the conventional bases of segmenting the target audience? What relevance do segmentation platforms like Demographic, Geographic, Psychographic and Behavioral (including VALS & PRIZM models) hold in the wake of increased competition, private label proliferation, rivalry from unorganized sector and e-tailing gaining traction? II. How do you characterize the nature of competition (between […]