What is the significance of trademarks on a global business market? Explain.

After reading about trademarks, discuss the following: How do trademarks affect information technology? What are the effects of the Lanham Act on trademarks? What is the significance of trademarks on a global business market? Explain. Use examples from relevant, recent news items to support your explanation.  

What factors do you believe influenced the choice of protection strategy used for the innovation identified above?

What are the differences between patents, copyrights, and trademarks? What factors should a firm considering marketing its innovation in multiple countries use in formulating its protection strategy? When are trade secrets more useful than patents, copyrights, or trademarks? Identify a situation in which none of the legal protection mechanisms discussed (patents, copyrights, trademarks, trade secrets) […]