How did Away’s founders determine whether or not there was a market for the company they hoped to build?

Video Case Study From Startup to Success https://www.youtube.com/watch?v=afWLOm0p264 Think & Discuss Direct-to-consumer retail companies have become all the rage, with companies like Warby Parker (eyeglasses), Harry’s (razors), Glossier (makeup), and Casper (mattresses) all disrupting established industries. These companies have used e-commerce to bypass traditional retail sales channels, allowing consumers to purchase high-quality goods for extremely […]