Identify the three principles underlying strategic positioning.

Identify the three principles underlying strategicpositioning. Outline the five steps in the strategic–managementprocess. Explain how an organization assesses the competitivelandscape. Explain the three methods of corporate–level strategy. Discuss Porter’s and Welch’s techniques for formulatinga business–level strategy. Describe how to create, execute, and control afunctional–level strategy. Describe how to enhance your strategic thinking.