Tag Archives: Zanders

Discuss,Should the company build its brand online, perhaps by focusing on in-ternational sales, or should it open other retail stores around the country, perhaps by franchising?

Jimmy Beans Wool Can an Online Yarn Retailer Get Its Groove Back? in 2002, Laura Zander, a former softwl • g nt ■ acquired knittit cn- “‘cr, d”ided to turn her re ” She and her ilit,t,isels\ttentkit $ZAuxgx,)w,I)Ifoti:isitrtin’habsYailbu:sgbrto’suit7isi; technology, a 500-square-foot knitting store, Jin “wn ‘um”‘ t’ °Pea people near the Truckee. California. a small […]