What are the perceptions of both French Generations Y and Z towards Zero Waste and what are the factors that motivate and/or discourage their decision to buy Zero Waste products?Discuss

1.4 Aims and Objectives With the growing of environmental problems due to the intensive exploitation of our resources by humans, Generation Y and Generation Z cannot overlook such issues that could affect their future. However, while many claims that sustainability is important, only few demonstrate an intention to buy more ethical goods, and actually only […]