Identify the key success factors that are the major determinants of success in Zespri’s key market segments

An analyse of Zespri’s resources and capabilities to identify its’ distinctive competencies; identify the key success factors that are the major determinants of success in Zespri’s key market segments; integrate the above two analyses to identify what are Zespri’s strengths and weaknesses in relation to market opportunities; and summarise Zespri’s situation by compiling a “priority […]